Shipping is the most critical and vital part of any online eCommerce store. The shipping methods that you would employ in your eCommerce store can directly affect the sales and revenue of your business. Because the world is moving at a fast pace and no one likes the slow 중국배대지 shipping option. However, if you have implemented the shipping methods in the most efficient way, then your store would be in the direction of success.
Also, offering multiple methods of shipping may reduce the cart abandonment rate for your store. One study by Baymard found that 50% of the US adult would abandon the carts because of the too high extra cost that consist of charges for shipping and taxes as well. So, you should consider offering free shipping along with other chargeable shipping options. But there are a few best practices that you should follow to have a successful shipping operation.
With strong and effective shipping practices in place, you can enhance the shopping experience of your customers in a more positive way. Therefore, we have come up with the best shipping practices listed below that you should follow.
Your shipping team is the part of your organization even though they work as independent organizations. Treat them like partners as they ensure that your customers have pleasant shipping experience.
If your eCommerce business is big enough, you should form separate teams that can take care of your marketing strategies, shipping and order fulfillment, and customer service. Doing so will ensure that your customers are taken care of with the best shipping and order fulfillment practices.
Also, having an effective customer service team that can manage all the queries is absolutely necessary. Because they will be the first ones contacted after someone makes a purchase. So, having the right team to take care of the right things is one best practice you could adopt for a smooth process.
After establishing the right team for the right work, it’s now time to set up the right goal for your shipping strategies. You need to set up goals that will define what you want to achieve as an eCommerce business by employing shipping methods.
The most common goals, any eCommerce business would have, are to increase in the conversion rate, to increase the order value, decrease shipping costs, improve shipping operation efficiency, and expand your market by targeting more audience.
To increase your conversion rate, you can A/B test various shipping methods offering in a promotional way to see which works best for your store. If your goal is to increase your average order value, then you can implement offers and deals or promotional free shipping after purchasing above the threshold value. Similarly, you can take other measures that will help you to meet your goals.